Our Thinking

This blog is where we publish as we go.

Some posts focus on our practical craft: the underlying logic of stories, strategies, and frameworks, and why certain narrative forms hold — or fail — in complex contexts. Others take a more critical lens, examining the assumptions and blind spots embedded in familiar ways of thinking about strategy, leadership, management, technology, change, and society. Some pieces move further out, exploring alternative narrative grammars and ways of seeing that open up different possibilities for thought and action.

Our aim is to open new discursive spaces — places where different kinds of knowledge can meet without being forced into a single frame. We’re less interested in being “right” or delivering answers than in extending an invitation: to think critically, to pause and question what feels “natural,” and to explore how different stories might help us respond differently to the troubles — and possibilities — of our time.

And now, for something completely different…

Here’s Tom with the blog-cast:

It’s Sunday the 19th of July 2026 and we're looking at mostly cheerful skies ahead — Positive 65% offered love, like, or some vague form of affectionate approval. Insight 23% sparked unexpected insights (entirely by accident). Reflect 12% wandered into inexplicable fog, and so far Negative 0% stirred up conflict, which at least kept things interesting. Probability of fish falling from the sky: low, but never entirely zero.

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African storytelling AI Artificial intelligence Change Cognition Complexity Constraints Discourse Ecofeminism Entrainment Epistemology GenAI systems Haraway Identity Indigenous Innovation Knowledge practices Leadership LLMs Managerial psychology Mission Monomyth Monoplot Narrative Narrative integrity Narrative strategy North Atlantic knowledge practice Positioning Posthumanism Relationality Rewilding Scale-ups Story design Storylining Storytelling Strategic narrative Strategy Technology Valuation Value proposition Variety Vision Vladimir Propp WEIRD psychology Wim van Binsbergen Worlding