Our Thinking

This blog is where we publish as we go.

Some posts focus on our practical craft: the underlying logic of stories, strategies, and frameworks, and why certain narrative forms hold — or fail — in complex contexts. Others take a more critical lens, examining the assumptions and blind spots embedded in familiar ways of thinking about strategy, leadership, management, technology, change, and society. Some pieces move further out, exploring alternative narrative grammars and ways of seeing that open up different possibilities for thought and action.

Our aim is to open new discursive spaces — places where different kinds of knowledge can meet without being forced into a single frame. We’re less interested in being “right” or delivering answers than in extending an invitation: to think critically, to pause and question what feels “natural,” and to explore how different stories might help us respond differently to the troubles — and possibilities — of our time.

And now, for something completely different…

Here’s Tom with the blog-cast:

“It’s Wednesday the 15th of April 2026 — and it’s gonna be a beautiful day, punctuated only by infrequent squalls on the horizon — Positive 65% radiated positivity, in some form or another. Insight 23% proffered flashes of brilliance, some of which even made sense. Reflect 12% were last seen squinting at Steve’s misty metaphors, while so far Negative 0% erupted into random grumpiness. Forecast for the precipitation of an amphibian nature: unlikely, but not impossible.”

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